The syncher, not the song Reply

The syncher, not the song discusses the origin of one of the world’s biggest musical mistakes and YouTube’s biggest hits, The Numa Numa Song. This catchy American techno hit originated as a single from a Moldovan-Romanian boy band. Travelling viral from culture to culture it was misinterpreted before finally makings its way to America with a completely different meaning.

This article also highlights one of the catch 22’s of the web 2.0 generation for artist. Information is readily available to be shared, tweeted, and YouTubed. This allows information to travel from one side of the world to the other. With any repeated. Second, with constant translation your work could potentially lose its meaning. What you and your industry in Madagascar thought was a mind provoking song about the dangers of love, could mean nothing more than an American internet joke about a guy crying and using the song to reference his love for Brittany Spears when she went a little nuts. But, in this line of work isn’t all fame good fame? Nevertheless, the Internet has been a place where anything can get its claim to fame.

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4 thoughts on “The syncher, not the song Reply

  1. You raise a great point that the Internet is such a Catch 22. When you put something online, there are so many eyes and ears that will notice the things you have uploaded, and the results may not always be the same as your original intentions. While I read this article, I felt bad for the guy that did the Numa Numa Dance when they outlined his life after his viral fame brought him so much unwanted attention. Hopefully he is doing alright now.

  2. I agree with you that in entertainment, fame is fame. A majority of Hollywood stars use positiv and negative publicity stunts to increase the power of their name. Lindsay Lohan’s a little crazy and when people hear her name, they think about how many times she’s gone to jail, how she needs to get her life together, etc., but the most important thing is, they know her name and who she is. And she could make a movie tomorrow and people would still go see it regardless of what crazy things she’s pulled in the past. So really, when internet sensations are being talked about, do they really care if it was because of something positive or negative reasons? You’d think they’d be happy to be recognized.

    Also, nice picture, I’m REALLY excited to see Beyonce perform tonight.

  3. I love that you put Beyonce at the top.

    I think if you ask the Star Wars kid he would say that no, not all fame is good fame. That, for me, is the double edged sword or catch-22 of internet fame and viral videos, that sometimes people who don’t want to be famous wind up with 50 million hits on their video.

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